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Why Axios Is Betting Big on Native Content, Sponsored Events and Branded Newsletters

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Roy Schwartz thinks programmatic "butchered" digital banner advertising, which is why you won't find any banner ads on Axios, the news website he co-founded nearly two years ago. Instead, Axios, a scoopy, horse-race-obsessed news site made in and for the so-called swamp of Washington, has hedged its bets on native content and brand-backed events. Schwartz...

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