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To Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences

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By 2009, the digitization and personalization of the music space had brought tremendous benefits to listeners. Almost everyone you knew was listening--and if they weren't, their kids were. It wasn't long before music streaming began to displace physical album sales and iTunes downloads (R.I.P. CD collections everywhere). As this emerging trend became commonplace, opportunities for...

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