7-Eleven, Kellanova, Milani Cosmetics CMOs Share Their Bold Takes
Today, 100 chief marketing officers, along with rising stars, academics and other C-suite executives, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to navigate an...
View ArticleMartin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only...
View ArticleSummer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap?...
View ArticleWill Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep...
View ArticleInside Pinterest’s Mission to Take Over the Desert
When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform had activations at Coachella for both weekends, bringing our...
View ArticleSpotify Is Ready to Compete for Video Advertising
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital...
View Article3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising
According to the IAB, digital video will pass linear in ad spend in 2024. And with this new age of TV comes new strategies for reaching consumers. "Digital video is the future of video," David Cohen,...
View ArticleThe Atlantic Targets College Students With New Group Subscription
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college students...
View ArticleNew Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its...
Alex Little and Karsten Jurkschat climbed to the top of the creative world fairly quickly. The duo, originally from Melbourne, Australia, won the Australian Young Creatives of the Year, Cannes Young...
View ArticleLynx Ads Find Dark Humor in a Robbery and a Funeral
Unilever's Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particularly dark...
View ArticleTikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok wants to lock in premium budgets and compete for TV dollars with new programming and measurement offerings. The social giant, which is announcing the initiatives today at its NewFronts...
View ArticleWomen’s Sports-Focused NewFront Changes the Media Buying Game
Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a...
View ArticleNBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to...
View ArticleParamount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base...
View ArticleGymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S....
View ArticleThe Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleSnapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses...
View ArticleCBS Will Finally Debut Strike-Delayed Shows
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule...
View ArticleAirbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced...
View ArticleMeta Brings AI to Reels, Matches Creators With Brands at NewFronts
Meta believes short-form videos are the future. At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect...
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