Apple Finally Jumps Into the AI Race With OpenAI Deal
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on...
View ArticleLowe’s Names a New CMO and Gives an Inside Look at Its First Work With Dentsu...
The marketing team at Lowe's Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of...
View ArticleSpotify’s Biggest Campaign Since ‘Wrapped’ Is Deeply Personal and Relatable
Spotify unveiled its largest global marketing campaign since 2023's Wrapped, with a similar message about the intensely personal relationship that many users have with the platform. Like the...
View ArticleFox Gives Linear TV Buying a Targeted Boost With New Data-Driven Partnership
Fox isn't giving up on linear TV anytime soon. What's happening: Today, Fox Networks announced that it's utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it's...
View ArticleYou Can Now Shop New York Times Cooking Recipes Thanks to Its Instacart Tie-Up
Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today. While the integration...
View ArticleExclusive: Michael Kassan Reveals His Big Post-MediaLink Venture
Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in...
View ArticleGroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM's This Year Next Year 2024 Global Midyear Forecast. In 2025, the group...
View ArticleHere’s How Terry Crews’ Creative Agency Is Doing One Year In
Super Serious is coming up on its first anniversary. The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O'Rourke based on the core...
View ArticleHow Better Data Leads to Bigger Possibilities With Kellanova
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to a recent spinoff, she now works at a company with a legacy spanning 118...
View ArticleNWSL Kicks Pride Campaign Into High Gear as Other Brands Pull Back
To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort. Using...
View ArticleVerizon’s Formula for Successful Social Strategy
Ever stopped to appreciate a brand's organic social media post, admiring its cleverness and relatability? In this episode, we're delving into the formula for a successful social strategy. From engaging...
View ArticleInside the Pitch Deck That Creative AI Startup Dragonfly Used to Raise $6...
The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will most likely capture peoples' attention from the masses...
View ArticleNavigating the Golden Age of Marketing With Chime CMO Vineet Mehra
In this episode of The Speed of Culture, host Matt Britton interviews Vineet Mehra, chief marketing officer at financial technology firm Chime. Mehra shares insights on his transition from traditional...
View ArticleBen & Jerry’s Urges DIY Activism in First Brand Campaign in a Decade
Ben & Jerry's, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly one decade, encouraging Americans to lean into their skills and passions to become...
View ArticlePublicis Uses an AI Bot to Cut the BS From AI at Cannes
Artificial intelligence will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the...
View ArticleRoku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory...
View ArticleExclusive: Equativ Is Acquiring Sharethrough to Compete Among...
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the...
View ArticleForbes Launches First Creator Upfront in Partnership With Walmart
Business publisher Forbes is teaming up with Walmart Creator to host the first Creator Upfront this October in Los Angeles, an extension of Forbes' Top Creator franchise and a reflection of the...
View ArticleOracle Is Shutting Down Its Ad Business
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year....
View ArticleExclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games
Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two...
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