How Roku and Formula E Set the Pace for Sports Streaming
Roku and the electric racing circuit Formula E have a relationship powered by potential, and it's accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula...
View ArticleThe Future of Bottled Water With BlueTriton Brands
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing...
View ArticleWhat Brands Can Learn From AT&T’s Essence Fest Activation
For the artists performing on AT&T's Dream in Black stage at this year's Essence Fest, it was all about celebrating the 30 years of history behind the annual celebration of Black culture and...
View ArticleBoston Calling Unveiled: How the Festival Showcases Music and Brands
Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an...
View ArticleNBC Kicks Off Fall Programming With the NFL and Snoop Dogg
NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it's so excited about Sunday Night Football that it's starting coverage on Thursday, Sept. 5, ahead...
View ArticleColle McVoy Picked to Lead Creative and Media for American Signature Furniture
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc....
View ArticleEffie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city...
View ArticleThe Golden Bachelorette Rose to the Occasion With ABC Fall Premiere Date
ABC's fall schedule has a golden opportunity for viewership. As part of its announcements at the Television Critics Association Summer Press Tour, ABC is rolling out its fall premiere dates, finally...
View ArticleGet Your Brand In on the Ground Floor of Real Estate Entertainment
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough,...
View ArticleDisney’s Serena Williams Docuseries Serves Morgan Stanley a Women’s Sports Smash
When a brand like Morgan Stanley wants to help tell one of the most compelling stories in sports, it doesn't need a man in the arena: It needs the greatest of all time. Serena Williams retired from...
View ArticleStreaming Is the Star of a Reported $76 Billion NBA Media Rights Deal
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. After an early summer of speculation about...
View ArticleFuture Launches Branded Content Studio to Tap New Budgets
Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of...
View ArticleHershey Chooses Dedicated Publicis Team After a US Media Review
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to "ensure media continues to operate and thrive as a growth engine for Hershey," according to...
View ArticleExclusive: Starz’s New Adult-Focused Marketing Is Not Family Friendly
Kids, you're going to want to sit this one out. Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on...
View ArticleStaying Connected Through the Customer Journey With American Express
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology...
View ArticleCaptivating Gen Z: How American Express Is Engaging Young Consumers
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American...
View ArticleChannel 4 Drops ‘Superhumans’ for Next Chapter of Paralympics Campaign
British broadcaster Channel 4's "Superhumans" campaign for the Paralympic Games is considered seminal advertising that has helped change people's attitudes about disability. However, for the Paris 2024...
View Article3 Big Questions After Bill Belichick Surprisingly Joins The CW’s Inside the NFL
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host...
View ArticleWhat to Know About Hallmark’s New Streaming Service
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it's launching...
View ArticleThe Internet Is Forever. When Should Brands Capitalize on Trending Pop...
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a...
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