Sonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
View ArticleThe Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....
View Article4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...
View ArticleBaffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...
View ArticleJ&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View ArticleAfter Facebook’s Algorithm Change Devastated Organic Reach, How Are...
When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many...
View ArticleHQ Is Awarding 6-Figure Prizes This Week Thanks to Integrations With Nike and...
HQ, the mobile trivia game, has scored two major brand partnerships: Warner Bros and Nike. This week the twice-daily game, which can be played at 3 p.m. and 9 p.m., will have unique prizes and bigger...
View ArticleIn the Era of Trump, Politico Redesigned Its Website to Adapt to the Fast and...
When Politico's Carrie Budoff Brown returned to the prominent American political journalism outlet as editor in 2016, redesigning Politico.com was near the top of her "to-do list." Budoff Brown can now...
View Article360i Eliminates the CMO Role and Makes Current Marketing Chief President of...
360i today announced it's getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of its New York office....
View ArticleVice Names Former Havas, Vivendi Executive as Global Chief Revenue Officer...
Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international...
View ArticleABC Hopes Buyers Won’t Judge Roseanne Based on Last Year’s Disastrous Upfront...
Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network...
View ArticleHere Are the Brands and Organizations Winners of the 10th Annual Shorty Awards
The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards--which "recognize...
View ArticleWhy Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead...
There are many reasons that The Good Doctor became this year's breakout freshman drama, as detailed in this week's cover story. But showrunner and executive producer David Shore says the real secret of...
View ArticleThis SFW Striptease Doesn’t Have a Happy Ending for Anyone Involved
His ex-girlfriend doesn't know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre--somebody else's hot ex awkwardly...
View Article3 Rules for Speaking With Consumers on Social Media, Not at Them
We know that conversation is a lost art. And regardless of whether consumers' attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of...
View Article3 Ways to Stop Wasting Money on Ads No One Sees
When Marc Pritchard uses choice language to call out the advertising industry, it listens. As chief brand officer of Procter & Gamble, Pritchard manages a significant share of the global...
View ArticleWhy TGI Fridays Thinks of Itself as ‘a Technology Company That Sells Beer and...
Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won't do: replace the restaurant's world-renowned bartenders. We...
View ArticleSpark Foundry Promotes 30-Year Publicis Groupe Vet to Global President Role
Today, Spark Foundry elevated Chris Boothe to the role of global president. Boothe will continue to serve as Spark Foundry USA CEO in addition to his new responsibilities as global president. In the...
View ArticleAdobe Analytics’ New Project Brings Together the Online and Offline Retail...
Retailers are continually questioning whether their websites are working effectively throughout the sales cycle. Now, Adobe Analytics believes it can answer those questions. Experience Analytics, which...
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