This Perfectly Crafted Denny’s Ad Will Get You Surprisingly Pumped for ‘Solo’
There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the...
View ArticleVillanova’s Donte DiVincenzo Became a Household Name on Twitter Monday Night
Donte DiVincenzo became a Twitter sensation Monday night as Villanova University defeated the University of Michigan to win the 2017-18 NCAA Men's Division I Basketball Championship tournament. The...
View ArticleFacebook: Here’s How to Remove Apps Connected to Your Account in Bulk
Facebook now allows users to remove connected applications and websites from their account in bulk, as well as to delete any posts, photos and videos those apps may have shared on their profiles. Our...
View ArticleQ&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration...
At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant's electronics recycling program, and he decided he...
View ArticleTwitter Gets Into the MLB Livestreaming Ballgame for 2018
Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting...
View ArticleJWT and WPP Reach Settlement in Erin Johnson, Gustavo Martinez Sexual...
The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two...
View ArticleAre We in a New Consumer Segmentation Era? Social vs. Traditional
Segmentation is one the key pillars of marketing today. Put simply: When you don't segment, you don't personalize; when you don't personalize, you hugely reduce your connection with the people you're...
View ArticleWith #TooLaterGram, Influencers Posted Gorgeous Travel Photos, Then Revealed...
Browse any travel influencer's Instagram feed, and you'll quickly notice one major trend among the commenters: Envy. It's an understandable feeling. We all wish we had the freedom to travel to the...
View ArticleWhat Local TV News Needs to Do to Survive
Local television news continues to be the dominant source of news for most Americans. Half of all U.S. adults say they "often" get local news from television, according to a study by the Knight...
View ArticleLinkedIn: Here’s How to Hide Your Last Name From Non-Connections
Did you know LinkedIn allows you to hide your last name from users who aren't your connections? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleNike Golf Welcomes Tiger Woods Back to the Masters, But Will He Live Up to...
It's been five years since Tiger Woods won a PGA Tour event and a decade since he won a major. For the past two years, he didn't even compete in the Masters. But now he's back, and all eyes are on the...
View ArticlePinterest Propel Spurred a 50 Percent Rise in Small Business Advertisers in...
Pinterest celebrated the one-year anniversary of the debut of its Pinterest Propel program for businesses and agencies that are new to its network by announcing the hire of a new global head of small...
View ArticleGannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today
Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...
View ArticleHow Brands Are Getting More Sophisticated at Using Location Data
Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...
View ArticleDentsu Aegis Network Acquires Digital Agency M8
Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...
View ArticleMedia Rating Council Gives Facebook Accreditation for Ad Impressions
After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram. Today, MRC released the results of the audits from January through...
View ArticleThe Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged
The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email...
View ArticleWith This New Deal, More Targeted Ads Are Coming to Your TV
The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems...
View Article5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm
Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could...
View ArticleSharkNinja Sends Its $60 Million U.S. Media Account to UM
Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of...
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