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This Perfectly Crafted Denny’s Ad Will Get You Surprisingly Pumped for ‘Solo’

There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the...

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Villanova’s Donte DiVincenzo Became a Household Name on Twitter Monday Night

Donte DiVincenzo became a Twitter sensation Monday night as Villanova University defeated the University of Michigan to win the 2017-18 NCAA Men's Division I Basketball Championship tournament. The...

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Facebook: Here’s How to Remove Apps Connected to Your Account in Bulk

Facebook now allows users to remove connected applications and websites from their account in bulk, as well as to delete any posts, photos and videos those apps may have shared on their profiles. Our...

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Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration...

At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant's electronics recycling program, and he decided he...

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Twitter Gets Into the MLB Livestreaming Ballgame for 2018

Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting...

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JWT and WPP Reach Settlement in Erin Johnson, Gustavo Martinez Sexual...

The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two...

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Are We in a New Consumer Segmentation Era? Social vs. Traditional

Segmentation is one the key pillars of marketing today. Put simply: When you don't segment, you don't personalize; when you don't personalize, you hugely reduce your connection with the people you're...

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With #TooLaterGram, Influencers Posted Gorgeous Travel Photos, Then Revealed...

Browse any travel influencer's Instagram feed, and you'll quickly notice one major trend among the commenters: Envy. It's an understandable feeling. We all wish we had the freedom to travel to the...

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What Local TV News Needs to Do to Survive

Local television news continues to be the dominant source of news for most Americans. Half of all U.S. adults say they "often" get local news from television, according to a study by the Knight...

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LinkedIn: Here’s How to Hide Your Last Name From Non-Connections

Did you know LinkedIn allows you to hide your last name from users who aren't your connections? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...

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Nike Golf Welcomes Tiger Woods Back to the Masters, But Will He Live Up to...

It's been five years since Tiger Woods won a PGA Tour event and a decade since he won a major. For the past two years, he didn't even compete in the Masters. But now he's back, and all eyes are on the...

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Pinterest Propel Spurred a 50 Percent Rise in Small Business Advertisers in...

Pinterest celebrated the one-year anniversary of the debut of its Pinterest Propel program for businesses and agencies that are new to its network by announcing the hire of a new global head of small...

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Gannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today

Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...

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How Brands Are Getting More Sophisticated at Using Location Data

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...

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Dentsu Aegis Network Acquires Digital Agency M8

Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...

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Media Rating Council Gives Facebook Accreditation for Ad Impressions

After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram. Today, MRC released the results of the audits from January through...

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The Atlantic Fires Columnist Who Said Those Who Get Abortions Should Be Hanged

The Atlantic fired recent hire and highly criticized columnist Kevin Williamson, who said people who get abortions should be hanged. Atlantic editor in chief Jeffrey Goldberg told staff in an email...

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With This New Deal, More Targeted Ads Are Coming to Your TV

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems...

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5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm

Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could...

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SharkNinja Sends Its $60 Million U.S. Media Account to UM

Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of...

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