4 Improv Games That Will Help Loosen Marketers Up
A pair of comedians from the Upright Citizens Brigade promised a group of advertisers at the 4A's Accelerate conference that contorting their bodies into the letters W and K served a real purpose. Abra...
View ArticleBoring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in...
Actors portray days of the week--Monday through Thursday specifically, with a quick cameo by Friday--in MGM National Harbor's new ads from McCann. The work is designed to boost early- and midweek...
View ArticleLinkedIn: Here’s How to Unfollow a Connection
Did you know LinkedIn allows you to unfollow a connection without actually removing them from your connections list? This will stop their posts from showing up in your feed. Our guide will show you two...
View ArticleWhat Financial Brands Can Learn From A+E Networks’ Study on Marketing to Women
After spending more than two years studying the representation of women in media, A+E Networks think tank Kalpana+ is sharing findings from its latest study in an attempt to help marketers understand...
View ArticleBy Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning
With the transformation of one word from the past to the present tense, Schweppes hopes to change its brand positioning--and maybe even its destiny. From the long-standing "What Did You Expect?," its...
View ArticleQ&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved...
In 2000, Harriet Pearson became IBM's first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at...
View ArticleWith 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding...
Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze...
View ArticleEditing Tweaks That Can Boost Your Video’s Performance on Facebook
A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they're leaving potentially...
View Article5 Mistakes Companies Are Making in Digital
Here are five mistakes brands are making and how to fix them: Stop focusing on major markets There are more than 320 million people in the U.S., and about 5 percent of them have access to experiential...
View ArticleDunkin’ Donuts Names BBDO and Arc Worldwide as Brand’s New Creative Agency...
Several months after launching its first creative review in almost 20 years, Dunkin' Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom's BBDO will be the chain's...
View ArticleLinkedIn: Here’s How to Ask a Connection for a Recommendation
Did you know LinkedIn allows you to ask your connections for recommendations that can be displayed on your profile? Our guide will show you how this is done. Note: These screenshots were captured in...
View ArticleCBS Ad Sales Creates Group to Bolster Its Branded Entertainment and Integrations
CBS is looking to increase its brand partnerships outside of traditional ad buys, creating a group called CBS Eye Max that will focus solely on branded entertainment and integrations across all...
View ArticleAfter Starbucks Had 2 Black Men Arrested, Is the Chain Living Up to Its...
Despite a brand platform supporting diversity and inclusion, recent incidents at two Starbucks are calling into question whether the company truly represents the values it touts. The first incident...
View ArticleThis New Report Shows OTT Isn’t Killing Cable … Yet
TV viewing habits might be changing, but a new study shows that projected revenue from over-the-top (OTT) devices won't come anywhere close to matching the billions of dollars in projected revenue from...
View ArticleWalmart Is Giving Its Website a ‘Modern’ Makeover
In an attempt to create "a cleaner and more modern digital shopping experience," Walmart teased a site redesign that will be available starting in May. Further out, it will also include specialty...
View ArticleOmnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...
In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...
View ArticleHow Consumer Talk Supercharges Advertising
"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleIs Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It
Mother London has launched a new campaign as the latest in its "Wonderful Everyday" positioning for Ikea, with a new ad titled "Ghosts." Directed by Blink's Douglas Wilson, the spot opens on a solitary...
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