Dorothy, Looking for a Wizard, Instead Finds the Mortgage Banker of Oz in New...
One wouldn't normally need to travel all the way to the Emerald City to inquire about a home loan. But then again, this Wizard of Oz homage is no normal ad for British banker Halifax. In a new spot...
View ArticleWatch Morton Salt Go Dumpster Diving to Create a Font From Discarded Vegetables
Chances are, you've already felt guilty about the amount of food you throw out--so here's some data that'll make you feel even worse. As Americans, we are the most wasteful creatures on the planet. Of...
View ArticleHere’s What Happens When You Take a Group of Teachers to a Gun Range
In response to the February 14 shooting at Marjory Stoneman Douglas High School, President Trump proposed the controversial solution of training and arming teachers with concealed firearms. In a new...
View ArticleViacom Digital Studios Partners With Twitter and Expands VidCon to London
Just six months after its creation, Viacom Digital Studios made its NewFronts debut today with an ambitious slate that included two dozen shows based on Viacom's biggest networks for a variety of...
View ArticleDigital Advertising Has Neglected Audiences. Now We’re Paying the Price
Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance continues to deteriorate. I feel the core of this is...
View ArticleHere’s How BBC News Is Bringing a Trusted, Global Mindset to Digital
BBC News put on its second annual Digital Content NewFront presentation this afternoon at the Dream Hotel in New York, and the company's executives and talent hammered home the theme of "global" and...
View ArticleDoner Creates New Group to Help Marketers Better Navigate Data and Consumer...
Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that...
View ArticleWeight Watchers Names Anomaly as Creative Agency of Record After a Review
Weight loss and lifestyle brand Weight Watchers has picked MDC Partners' Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. "We...
View ArticleWhatsApp Co-Founder Jan Koum Is Leaving Facebook
WhatsApp co-founder Jan Koum announced Monday that he is leaving the messaging application and parent company Facebook. He revealed his departure in a Facebook post, saying that he would take some time...
View ArticleMark Zuckerberg Reveals That Facebook Is Building a ‘Clear History’ Feature
Facebook's latest olive branch to rekindle some goodwill on the privacy front is modeled after a feature found in web browsers. CEO Mark Zuckerberg said in a Facebook post Tuesday that he would...
View ArticleGeorge Washington’s Recipe for Beer Inspired Budweiser’s Latest Patriotic...
Budweiser is using another old recipe to create a new brew. Like the Budweiser 1933 Repeal Reserve, the company has unearthed a historic recipe from 1757--this time it's one from George Washington--to...
View ArticleThis Agency Recreated Pulp Fiction’s Notorious Gimp Scene to Promote...
Love it or hate it, Quentin Tarantino's Pulp Fiction is now part of the contemporary film cannon--and few scenes inspire more fear and loathing than "bring out the Gimp." Two Australian agency...
View ArticleMarketers Won’t Become Obsolete Due to Bots—Just More Strategic
Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net...
View ArticleNielsen Social Content Ratings, Week of April 23: The NFL Draft Was the Top Pick
The first round of the 2018 National Football League Draft--broadcast by ESPN, ESPN Deportes, Fox and NFL Network--was the No. 1 pick of the Nielsen Social Content Ratings for the week of April 23....
View ArticleThis New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money...
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write...
View ArticleStudio71 Focuses on Talent and Brand Safety at NewFronts
Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant...
View ArticleWant Trump to Melt Away? This Ad Agency Created the Perfect Candle for You
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle--and they want you to pay for it. Beautiful is, of course, a matter of opinion when...
View ArticleIn-App Purchases Are Coming to Facebook Instant Games for Android, Web
In-application purchases are coming to Facebook's Instant Games platform for Android and Facebook.com starting May 7. The social network rolled out Instant Games in closed beta in 30 countries in...
View ArticleSnap Inc. Reports Weaker Than Expected Q1 Earnings
Snap Inc. shares plunged on Tuesday in after-hours trading, following the company's weak first-quarter earnings and warnings that growth likely won't be much better in the near term. According to the...
View ArticleBrandless’ Pop-Up Is Focused on Community Engagement Rather Than Selling...
Another day, another ecommerce pop-up shop experience. This time, though, it's not luxury shoes or a mattress company. It's Brandless, a relatively new(ish) startup that sells everyday grocery and...
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