Goodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleWhy User Experience Design Is So Hard for Brands to Get Right
At Nike's new concept store in West Los Angeles, the digital and the physical converge. Nike by Melrose's 4,557 square feet of retail space is designed to create an experience that blends mobile app...
View ArticleInfographic: Has Mar Tech Paid Off for Marketers?
Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and...
View Article5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers
Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted--but, ultimately, it's about fostering human connections. By adopting a...
View ArticleHow Brands Are Making Pop-Ups Shops More Interactive and Instagrammable Than...
From Taco Bell's movie theater to Poo-Pourri's "Poop-Up" shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand...
View ArticleYou Just Can’t Box Jeff Bezos In. His Latest Venture Is Taking on Healthcare
Can Bezos cure America's healthcare blues? No stranger to bold initiatives, Amazon's founder and chief executive began writing a prescription in January, joining Berkshire Hathaway's Warren Buffett and...
View ArticleAdweek’s 2018 Power List: 100 Cutting-Edge Marketers, Media CEOs, Brand...
This year's installment of The Power List, our fourth annual ranking of the top players across advertising, marketing, media and tech, sees Amazon's Jeff Bezos return to the prime position, placing...
View ArticleEditor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing
We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of...
View ArticleSecond Quarter TV Scatter Ad Market Revenue Jumped 11% Over 2017
The World Cup helped boost national TV advertising revenue in the second quarter, according to new data from Standard Media Index. National advertising revenue was up 5 percent year over year in the...
View ArticleWith a Refreshing Look at the ‘Human Side of Military Life,’ These Credit...
Active military, veterans and their families have a lot on their minds, including how they can be successful financially. Money can be a serious subject but Navy Federal Credit Union, of late, has...
View ArticleMore Personalization Was Added to Profiles in Workplace by Facebook
Workplace by Facebook revealed some new features aimed at boosting collaboration by employees using the social network's answer to Slack. Product marketing manager Sabrina Morsello introduced the new...
View Article5 Rules for Creating a Compelling User Experience for Your Customers
Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want....
View ArticleQ&A: Frog Design’s Creative Chief on the Role of UX and Brand Purpose
Oonie Chase, executive creative director at Frog Design, likens design to being in a relationship. Relationships, like design, are not just the big romantic moments, but the small "unsexy things you do...
View ArticleAgencies Discuss the Art and Pains of Marketing for the Lucrative Pharma...
Pharma marketing is complicated. The task of promoting medicine presents regulatory risks and financial uncertainties unlike those in any other commercial space, yet some notable agency networks...
View ArticleSmart Technologies and Digital Assistants Are Helping Utilities Engage With...
A decade ago, long before the Internet of Things was an industry buzzword, Reliant, a Texas-based energy company owned by NRG, began installing smart meters in homes across central and eastern Texas to...
View ArticleWant to Reach a Niche Audience? These Geek Retailers Created a Blueprint for...
A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men's...
View ArticleWhat’s the State of Brand Safety in 2018?
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry's attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust...
View ArticleInfographic: Measuring Brands’ Digital Performance Against Their Rivals
Savvy marketers know that while having a high-quality product is important, it's not the only aspect a brand needs to be successful. Brands now have access to more data than ever before, which is...
View ArticleHow Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of...
View Article