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Twitter Let Customized Hashtags and Emojis for NASCAR Playoffs Drivers Out of...

The 2018 NASCAR Playoffs begin revving up Sunday with the first race, the South Point 400 at Las Vegas Motor Speedway, and Twitter unveiled customized hashtags and emojis for all 16 drivers competing...

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Fox News Taps Stars Like Tucker Carlson, Laura Ingraham and Sean Hannity for...

Fox News is pulling out all the stops--and using all of its biggest names--to drive audiences to its new ad-free streaming service, Fox Nation. When Fox Nation launches later this year, the...

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This Woman’s Trip to Goodwill Turns Into Must-Watch TV in Brand’s Humorous PSA

With NFL and college football season officially upon us, there no doubt will be some nail-biters for fans to endure over the next few months. Having a little fun with this notion, Goodwill has released...

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How Reviews Have Altered the Customer Experience Landscape

In 1992, Bill Clinton's campaign famously said, "It's the economy, stupid" to keep the campaign focused on what mattered. Over 25 years later, it's time that companies start using "It's the customer...

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Facebook: Here’s How to Use the Name Sticker in Stories

Did you know that Facebook Stories allows you to add your friends' names to your Stories posts using a name sticker? For instance, if you want to share a picture of one of your friends, you can add...

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J.Crew Unveils a New, More Inclusive Look to Win Back Customers

J.Crew has changed--or at least, that's what the company is saying in its recently-debuted campaign, which proclaims the start of the "New Crew" era. It's no wonder J.Crew wants to reinvent itself: the...

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Hulu and Range Rover Are Partnering on an Integrated Campaign and a...

Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that...

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Google Chrome Wants to Help You Live Life, Not Just Browse It

Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious,...

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Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

I'm not here to tell you that automation isn't marketing's next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that...

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2017 Was a Big Year for European Tech. Can It Continue?

Europe hasn't yet developed a Silicon Valley, but it's becoming a hotbed of innovation and entrepreneurship. Last year marked a record year for fundraising by European tech firms, according investment...

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How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to...

To customers, Five Guys is best known as a no-frills, dependably satisfying burger chain with a red-and-white aesthetic and a minimalist menu. But in the marketing world, Five Guys is known for being...

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YouTube Kids Added the Ability for Parents to Hand-Select Content for Their...

YouTube Kids announced two significant updates to its application: stronger parental controls and a new experience for its "older" users, or those between the ages of eight and 12. Product director...

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5 Benefits That Come From Working With an Influencer Agency of Record

The use of key influencers to drive awareness and spark engagement has become an integral part of almost every modern marketing strategy, but for many brands, even the most successful influencer...

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WhatsApp: Here’s How to Stop Photos and Videos From Saving to Your iOS Device

If you're an iOS user, when one of your contacts sends you a photo or video in the WhatsApp application, it will automatically be saved to your device's camera roll. However, did you know you can stop...

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Twitter Is Now Featuring Livestreams Atop Its Timeline in Its iOS, Android Apps

Twitter is making a move to increase viewership of and engagement with its livestreams by literally moving them to the top of the timeline in its flagship iOS and Android applications. The social...

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Hulu Reflects on Its First Year of Live Sports Coverage

It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...

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Arnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...

Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...

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What Marketers Can Learn From the Film Industry About Connecting With Their...

In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...

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Can You Look Fabulous While Cleaning? According to Method, the Answer Is Yes

We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...

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Net Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life

You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...

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