Robert Greenblatt Exits as NBC Entertainment Chief; George Cheeks and Paul...
Very few TV execs get the chance to go out on top, but that is what NBC Entertainment chairman Robert Greenblatt has decided to do. He's stepping down after seven years at the network, where he took...
View ArticleGun Control Activists Hope This Startling Statue Will Help Drive Change on...
Across the country, a statue of a panic-stricken girl hiding under her school desk has been startling viewers with its visceral portrayal of the impact of gun violence. And its creators hope the work...
View ArticleChipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All...
Chipotle wants the public to know it has moved on--and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could...
View ArticleSnapchat Is Partnering With Amazon to Test a Visual Search Tool
Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a "visual search" feature, which will let users...
View ArticleIn New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote
Levi's has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter...
View ArticleRobert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn...
Last month, as NBC Entertainment chairman Robert Greenblatt spoke with Adweek about his plans for the new TV season, he talked about what he thought NBC's toughest challenge would be this fall: "Just...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
View ArticleWill Michael Kors’ Acquisition Turn Versace Into a Midbrow Brand?
The $2.1 billion acquisition of Versace by Michael Kors Holdings Limited announced this morning generated an immediate response from consumers--much of it negative. Any change concerning a beloved...
View ArticleSnapchat Turned to ‘Deep Integration’ for its National Voter Registration Day...
While Snapchat is often viewed as the platform of choice for teens, 80 percent of the messaging application's users in the U.S. are actually of voting age, so the company teamed up with nonprofit,...
View ArticleAT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit
AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif. Xandr will house all of the telco's data-led offerings, including...
View ArticleShopping for a Voice Assistant Becomes a Nightmare Hellscape in This Ad for...
Digital home assistants come in all sorts of shapes and formats these days, from sleek and compact to maniacal and murderous. OK, not really--or maybe not yet--but one robotics company does worry that...
View ArticleLinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy...
LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television...
View ArticleHBO’s All-Star Cast Quietly Urges Americans to Vote in a Powerful Spot
Celebrities have donned black for Time's Up, marched on the White House advocating for women's rights and gun reform, and ultimately have been the face and driving force behind social change across...
View ArticleInstagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward...
Instagram co-founders Kevin Systrom and Mike Krieger abruptly departed the company Monday night, leaving the future of the Facebook-owned app uncertain. In a statement, Systrom, Instagram's CEO, wrote...
View ArticleSurvey Says: Twitter Wants Its Users to Help Craft Its Dehumanization Policy
Twitter is turning to its users for help crafting its dehumanization policy, making a survey available via this blog post where people can share their feedback until Tuesday, Oct. 9, at 6 a.m. PST/9...
View ArticleDunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name
The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its "first-name basis" with fans, the chain formerly known as Dunkin'...
View ArticleNielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards...
The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series...
View ArticleMeet the Quirky Genes That Determine Who You Are in 23andMe’s New Ad Campaign
While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe's new ad campaign focuses on helping you understand the many other data points...
View Article5 Mistakes for Brands to Avoid When Choosing a Celebrity Endorser
Selecting a celebrity partner is a high risk, high reward decision. With the wrong celebrity partner, a brand can tarnish its image and alienate consumers. But if chosen wisely, the celebrity can...
View ArticleNew Report Finds We Have Less Patience With Rebuffering Videos
The amount of video watched online continues to grow as viewing habits change, according to this year's State of Online Video report from Limelight Networks, a company that provides a content delivery...
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