Gucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All...
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too...
View ArticleIf You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View ArticleThe NBA Is Letting Its Stars Shine on and off the Court, Making the League’s...
From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's...
View ArticleHow MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best...
On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its...
View ArticleMullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities...
View Article360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like,...
View ArticleHow Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...
View ArticleHow to Create an Effective Digital Video Campaign That Actually Converts...
Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over...
View ArticleOn the Adweek Podcast: Who Is Shaping the Future of Media Strategy?
Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that's bad news for shops that relied on...
View ArticleSnapchat Users Can Now Add Giphy’s Animated GIF Stickers to Their Snaps
Snap Inc. detailed Snapchat's two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy's library for animated GIF stickers they can add to their Snaps....
View ArticleVideo: 4 Ways Mobile Marketers Are Using Interactivity to Engage Customers
With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are...
View ArticleCarl’s Jr. and Matthew McConaughey Skip the Sex Appeal and Go Straight to the...
As if it weren't clear that burger chain Carl's Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that....
View ArticleWhy These Advertising Legends Came Together to Work on a Campaign for...
With 15 years as a vp at McCann Erickson and subsequent stints as creative director for leading brands like Victoria's Secret, Mike Koulermos can tell you a thing or two about getting a message out...
View ArticleA Tribute to Terry Clarke, the Late, Great Boston Advertising and PR Man
At some point during the 1970s, my father, Terry Clarke, walked into the pristine conference room of a conservative manufacturing company in New England. The company had long supplied the federal...
View ArticleComedian J.B. Smoove Explains What Goes Into Being the Face of Bic Men’s Razors
When indie creative shop Jomo won the Bic Flex 5 men's razors assignment in August, its leaders knew they had to find a unique voice that would showcase the product's quality and value while setting...
View ArticleHypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500
Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI...
View ArticleWhat KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand
KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no...
View ArticleWhy the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal...
View ArticleAfter One Year, Lara Cohen Returns to Twitter
One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she's back, in a new role. In...
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