Digital Publisher Mic Announces Mass Layoffs Amid Sales Talks
Mass layoffs were announced to Mic staffers this morning at an all-hands-on-deck meeting Thursday morning. Sources told Adweek on Wednesday that Mic was in talks to be sold and that the digital news...
View ArticleSantander’s Powerful AR Experience Shows the Misunderstood Realities of...
Jen doesn't like to complain about her circumstances or ask for help, even with her mother. Instead, she wakes up before dawn and gets ready for work in her car, where she's living. She's one bad...
View ArticleTwitter: Here’s How to Turn Off Read Receipts
Did you know that Twitter allows you to turn off read receipts so that users won't know when you've seen their direct messages? Here's how to turn off read receipts from within the Twitter mobile...
View ArticleCarat Names New Chief Strategy Officer as Former Moves Into Dentsu Role
Carat has hired Sean Healy, the global head of communications planning at Zenith, to fill in the role of chief strategy officer. Healy will take over the position on Dec. 3 from Sanjay Nazerali, who...
View ArticleMicrosoft Is Rebranding Its Entire Suite of Office Icons
It's been five years since the icons for Microsoft Office were last updated, and the Microsoft of then and the Microsoft of now are two very different companies. Since CEO Satya Nadella took over in...
View ArticleBloomingdale’s Hopes 5 Generations of Shoppers Want Luxury Appliances
Department store Bloomingdale's has been a New York institution for 157 years (starting out with hoop skirts, which were all the rage in the 19th century) evolving into something of a cultural icon,...
View ArticleMDC Partners Board Reportedly Rejected Agencies’ Buyback Offers
At least one of the more than 50 agencies owned by struggling network MDC Partners recently made an effort to buy itself back from the company only to be rejected by the board of directors, according...
View ArticleAs Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to...
Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort's spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the...
View Article5 Ways Brands Can Harness the Power of Touch and Visually Entice Consumers...
We spend more time staring at screens than sleeping. We're bombarded daily by a relentless fusillade of information--some valid, much of it vapid. Political polarization, trolls and manufactured...
View ArticleA Close Friends Sharing Option Was Added to Instagram Stories
Instagram began rolling out a Close Friends feature for Instagram Stories, enabling people to share their Stories solely with their customized lists. The feature is rolling out to iOS and Android users...
View ArticleTrade Body to Roll Out ‘TAG Threat Exchange’ Following FBI Bot Takedown
Earlier this week, the U.S. Department of Justice indicted several foreign nationals alleging a digital advertising fraud scheme worth more than $30 million. This followed an FBI-led investigation...
View ArticleBadger & Winters Joins Recently-Formed Holding Company Plan A
Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The...
View ArticleThe Victoria’s Secret Fashion Show Is a Marketing Juggernaut With Waning...
On Sunday night, CBS will air Victoria's Secret's annual fashion show. The event, which was taped in November in New York, is the lingerie brand's yearly pinnacle. Since its first iteration in 1995,...
View ArticleStats of the Week, Tick-Tock Edition
It's only been a week since Black Friday, yet it seems like it was a century ago. With all the big news from this week, it's easy to forget that history has a way of not only repeating itself, but also...
View ArticleHouston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in...
The Houston Rockets and Milwaukee Bucks continued to lead National Basketball Association teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on...
View ArticleData Is Helping Creatives Find New Sources for Innovation and Design
Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative...
View ArticleNew Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC...
New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot...
View ArticleHow Bonobos Reinforces Its Startup Culture on Cyber Monday
"Live from New York, It's Chaturday Night Live!" At Bonobos' New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday...
View ArticleCars.com Is the Latest to Take Digital Media Buying—Including...
Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid...
View ArticleYouTube Stories Is Now Available to Creators With Over 10,000 Subscribers
Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all...
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