All Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook...
Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a...
View ArticleYouTube Stories: Here’s How to Create and Share a Stories Post
YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible...
View ArticleThe Game Awards Will Be Livestreamed on Twitter Dec. 6
Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET...
View ArticleThis Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for...
In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris...
View ArticleWhen Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn...
The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of...
View Article5 Ways Marketers Can Start Including the Often Forgotten Latino Population in...
I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I'm in the process of setting up a new home, buying a car and equipping...
View ArticleZappos Touts Its Customer Service in Bright, Poppy Brand Campaign From Plan A
Zappos loves to tell stories about its customer service. The company is once again using its marketing to do just that with a colorful new brand campaign touting its 24/7 customer service and its...
View ArticleDuckDuckGo Says Google’s Filter Bubble Is Real, and It Can Prove It
In President Obama's January 2017 farewell speech, he addressed the danger of retreating into our own bubbles, be they neighborhoods, campuses, houses of worship or social media feeds "surrounded by...
View ArticleHow Google’s Cryptocurrency Ban Rollbacks Are a Positive Sign for the Industry
Google's sudden ban on cryptocurrency ads sent shockwaves through the industry last spring. In a reversal in October, Google announced it would roll back part of its ban. While there is still...
View ArticleNew York City’s Carnegie Deli Is Back Thanks to The Marvelous Mrs. Maisel
At the end of 2016, Carnegie Deli--a New York City institution and one of the city's longest-running Jewish delicatessens--shuttered its doors. But thanks to The Marvelous Mrs. Maisel, New Yorkers will...
View ArticleEven If Your Personal Data Wasn’t Stolen in the Latest Breaches, You’re...
Ask a person whether some form of their personal information was stolen by hackers in recent years, and the answer is probably yes. That's likely why Friday's news that Marriott International had...
View ArticleThe High School Superlatives Brands Would Win in 2018
Ah, superlatives--the titles we bestow upon ourselves when we graduate high school, as well as upon brands, innovations and virtually anything else that can be put into a list when one chapter ends and...
View Article12 Campaigns That Show How TBWA Sparked Conversations Worldwide in 2018
Pulling off stellar creative around the globe is a big ask of any agency, in part because of the massive level of talent required--but also because there's no single formula that can be copied and...
View ArticleGroupM Downgrades 2018 Ad Growth Projections and 2019 Expectations
WPP's media investment group, GroupM, updated its 2018 and 2019 ad investment forecasts to reflect a downgrade in both. In its biannual This Year, Next Year report, GroupM downgraded 2018 growth...
View ArticleBacardi Highlights New Premium Dark Rums With Spot Co-Directed by Michael B....
Bacardi, the spirits company that got its start in Cuba in 1862 manufacturing rum, is turning its attention to the dark premium rum segment of the category. Dark rum is considered premium because it is...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleThese White Sheets Are a Chilling Reminder of What Happens to Every 17th Girl...
The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia,...
View ArticleHere’s What Marketers Can Learn From Ariana Grande’s Viral ‘Thank U Next’ Video
This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare...
View ArticleHow a Mexican Beer Brand Gamed Facebook’s Algorithm for a Good Cause
Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The...
View ArticleInternal Emails Shine Light On Facebook’s Approach to Sharing and Selling...
Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors' access to data and focused aggressively on making...
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