How RuPaul’s Drag Race Became a Global Franchise Phenomenon
Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul's Drag Race. However, not many people know about the two individuals...
View ArticleTo Keep Up With the Customer, Get Personal—With Data
In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That's up 7.5% compared to the same period the year prior. As consumers dedicate more time and...
View ArticleStance Created an Anthem for Punks and Poets in Its Own Community
Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche "Punks & Poets" network of brand...
View ArticleAthleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie...
Gap-owned brand Athleta kicked off Women's History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the "OG" in women's...
View ArticleVegan Nightmare: Plant-Based Daiya Brand Touts Real Beef Cheeseburgers in New Ad
Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment--when food...
View ArticleWalmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic...
View ArticleHow Puma Measures Success Across New Tech
Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial...
View ArticleTechMagic Podcast: AI Hype Cycles and AR at Super Nintendo World
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart....
View ArticleAIQ Podcast: Unlocking the Potential of AI and Spatial Computing
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of...
View ArticleWhy Brands Should Prioritize How Pessimistic, Short on Cash Consumers...
People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK's...
View ArticleSuper Bowl Ad Impact Should Last More Than 30 to 60 Seconds
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor's pyramid into a giant Doritos ad, let...
View ArticleTo Drive Macro Business Changes, Think Micro
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship's engines can withstand? This was the seemingly impossible challenge solved...
View ArticleWe Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres
Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres' long-running campaign with Nicole Kidman is missing from a new...
View ArticleDiageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila
Whenever new technology platforms come along, brands will follow, and with Apple's Vision Pro, Diageo's Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR,...
View ArticleCarhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New...
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. "We get jackets and bibs and...
View ArticleLego’s Message to Girls and Their Parents: Ditch Perfectionism
Girls are facing a crisis of creative confidence, according to new findings from The Lego Group. Ahead of International Women's Day (March 8), the brand launched a major initiative highlighting how...
View ArticleCall for Nominations: ADWEEK’s Creative 100 2024
Each year, ADWEEK's Creative 100 honors the most creative and innovative professionals in the world. The list recognizes visionary talent who over the past year have broken ground across advertising,...
View ArticleAs the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top...
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to...
View ArticleHow Attention-Guaranteed Media Buys Will Impact the Industry
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention...
View ArticleHeinz Introduces World’s First Ketchup Insurance Policy
Ketchup has been around for hundreds of years, and in that time, it's become one of the world's favorite condiments. The taste is unparalleled, but one thing we may never master is the art of not...
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