How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Just a few months ago, Google's new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query...
View ArticleInteractivity and Proprietary Data: Marketers Welcome Ads in Chatbots
Advertisers are eager to understand how their ads, in different guises, can show up in generative AI-powered chatbot conversations. While high-profile examples like OpenAI's ChatGPT and Google's Gemini...
View ArticleHow Paramount and Innovid’s Interactive Super Bowl Spots Scored Big
No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are...
View ArticleBrave Commerce Podcast: Pioneering Retail Innovation
In this episode of Brave Commerce, Wendy Jean Bennett, vice president of retail commerce leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the...
View ArticleRegulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object."...
View ArticleMcDonald’s Offers Fine Dining Customers a Second Chance for a Satisfying Meal
McDonald's late-night hours make it a go-to spot for a meal after a movie, concert, party or late shift, but a playful campaign positions the chain as a feel-good solution to an unsatisfying fancy...
View ArticlePETA’s Twisted Cartoon Musical Confronts Bacon Lovers
Consumers may not like to think about where their bacon comes from, but the People for the Ethical Treatment for Animals (PETA) forces viewers to confront the realities of factory farming by blending...
View ArticleFanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos
Topps and parent company Fanatics aren't saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996,...
View ArticleQatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales. Sama 2.0 is a more humanlike...
View ArticleExclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers...
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the...
View ArticleA+E Networks Measures Up at Upfront With 2,500 Hours of Content, New...
For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of...
View ArticleEssence’s Girls United Is Providing a Safe Digital Community for Young Women
It can be challenging for young women to find a space where they can stay informed and build a community. Essence's Girls United is just such a space, providing expert guidance on topics like fashion,...
View ArticleSEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands
The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related...
View ArticleBarkley and OKRP Are Merging to Become BarkleyOKRP
The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those larger agencies have now merged to become one of the biggest independents in the...
View ArticleTechMagic Podcast: A Gaming Industry History Lesson
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming...
View ArticleIt’s a Lovely Day for Jason Momoa in Guinness Campaign
It's a lovely day for Aquaman star Jason Momoa, as he receives some good news that needs to be celebrated, in Guinness' latest campaign and the actor's directorial debut. The director's cut of the...
View ArticleDrew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of...
View ArticleThis Campaign for Women’s Equality Reinvents the Petition for the TikTok...
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law,...
View ArticleApple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab...
View ArticleManscaped Encourages Men to Give Some Attention to ‘the Boys’
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the...
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