Luxury Watch Brand Movado Is Building a Timeless Legacy
Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch, they can add a touch of elegance to one's appearance. Movado, a watch brand that has been...
View ArticleG/O Media Is Selling The A.V. Club and The Takeout
The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. The news was first reported...
View ArticleThe Future of Women in Gaming With Letta J and Jay-Ann Lopez
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing...
View Article5 Stats Showing Fashion Resale Is Poised for Growth
The secondhand clothing market is growing 15 times faster than traditional apparel and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUP has released its...
View ArticleLindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion
Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium...
View ArticleGroupM Launches Dedicated Women’s Sports Marketplace at Upfront
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP's media investment group, announced it's launching a dedicated women's sports marketplace ahead of...
View ArticleTribeca Festival Expands Its X Programming and Awards for Advertisers
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising...
View ArticleCall for Nominations: ADWEEK’s 2024 Champions of Change
ADWEEK's Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek's Most Powerful Women...
View ArticleCelebrity Cats Compete in Sheba’s March Madness-Style Tournament
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they'll race...
View ArticleThere’s A Revolution Transforming Women’s Sports. Are Retail Brands Keeping...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the 2023 Women's World Cup, which saw women's sports take...
View ArticleBurger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star of a new campaign from The Habit Burger Grill. In the span of a...
View ArticleWhy Advertisers Claim Meta Owes $7 Billion in Damages
According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of...
View ArticleADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also...
View ArticleEven Without S4 Capital, Stagwell Group Has Ambitious Growth Plans
The Stagwell Group has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around...
View ArticleNew Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot...
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of...
View ArticleOatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
It's official: Long a 120-team league, Minor League Baseball (MiLB) just added a 121st team. Continuing the recent partnership between oat milk brand Oatly and MiLB, the Malmo Oat Milkers will make...
View ArticleHow Amazon and Peacock Earned 2 Exclusive NFL Streaming Games
The NFL season doesn't start for months, but Peacock and Amazon have already scored big wins. On Tuesday, the NFL announced two exclusive streaming games for the upcoming 2024 season. NBCUniversal's...
View ArticleDentsu Launches Its New Merkury for Media Platform
Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon...
View ArticleBrands Are Scared to Use LGBTQ+ Marketing That Works
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by the ANA found that despite 82% of marketers believing there's still...
View ArticleThe CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the...
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