3 Things Marketers Should Know About Magna’s Latest Ad Forecast
U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group's investment arm, Magna. Interpublic Group's...
View ArticleCreating With Purpose: 15 Brazilian Pioneers Challenging the Ad Industry
Brazil consistently receives numerous awards at Cannes each year. AKQA Sao Paulo's "Never Done Evolving" campaign for Nike won the Grand Prix in the Digital Craft category in 2023. AlmapBBDO's "E4RTH"...
View ArticleGen-AI Search Engine Perplexity Has a Plan to Sell Ads
Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the...
View ArticleHow the Bud Light Boycott Changed Marketing
The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many...
View ArticleWith Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries...
Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company...
View ArticleRed Antler Names Kiser Barnes Partner and CCO to Grow at Scale
Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's...
View ArticleTechMagic Podcast: New Social Media Laws in Flordia and Tennessee Adopts the...
In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media....
View ArticleExclusive: House of the Dragon Trailers Set Record at Max, Fire Up Season 2...
House of the Dragon is igniting its fanbase ahead of Season 2 and setting records at Max. To kick off the Season 2 marketing campaign for the Game of Thrones prequel series, HBO and Max released...
View ArticleSuzy’s ‘The Speed of Culture’ Podcast and ADWEEK Renew Partnership Through 2026
New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights...
View ArticleADWEEK’s B2B Innovation Awards: Honoring Standout People, Brands and...
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than...
View ArticleHow Agencies Use AI to Generate New Business
It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it...
View ArticleWhat Creators Really Think About Brand Deals, the Future of Platforms and...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their...
View ArticleAgencies Tap Into Benefits of AI-Powered Focus Groups
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money...
View ArticleSocial Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and...
View ArticleThe Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often...
View ArticleBrave Commerce Podcast: Navigating Dynamic Business Landscapes Effectively
In this episode of Brave Commerce, Mir Zaman, vice president of commercial operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation...
View ArticleNorthwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the...
Northwestern Mutual stands at the forefront of blending traditional financial wisdom with modern engagement, navigating the complexities of consumer expectations in the digital age. Through the lens of...
View ArticleCMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one portent of social change came from corporate America. One by one, companies...
View ArticleDisrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
Dunkin' is now Donuts'. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the...
View ArticleInfographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash....
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