Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what to...
View ArticleInside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, indie and...
View ArticleWhy Caitlin Clark Will Be Worth It for Nike
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign...
View ArticleDraymond Green Addresses His ‘Questionable’ Choices in AT&T Ad
Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming to the...
View ArticleCreator Jayde Powell Has the Tea on Finding a Safe Space in Social Media
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to...
View ArticleTemu’s Advertising Avalanche Is Impossible to Ignore
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its...
View ArticleT-Mobile Has Appointed Kristin Harrer As Senior Vice President and Chief...
Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile's president of...
View ArticleThe Beef Wars, Episode 1: The Rise of Plant-Based Meats
As rising global temperatures lead to less predictable weather patterns and more natural disasters, wildfires, droughts and floods, many people are looking for ways to shift to lower-carbon lifestyles....
View ArticleIn Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind
On a summer's day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don't mind, welcoming the revelers into their...
View ArticleAfter a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
Coca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, "Even More Innocent." The work follows an...
View ArticleBBC Speaks to News Weary Consumers in First Global Brand Campaign
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You...
View ArticleStella Artois Makes Light of How Often Drinkers Steal Its Glassware
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB...
View ArticleVisualizing Success: Crafting Personal Brands With Video
There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos go viral and become widely viewed by millions of people across the...
View ArticleHow Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
TikTok's uncertain future in the U.S. has once again sparked client concerns after the House's passing Saturday of another divest-or-ban bill. The revised bill extends the timeline for ByteDance to...
View ArticleWhen Is It Time to Fire Your Client? Agency Leaders Share Their Stories
When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, "You've got to...
View ArticleOutback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for...
Flaky friends, gotta love 'em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some way to have a backup...
View ArticleImpossible Foods Converts a Cattle Ranch to Make Meat ‘The New Way’
With a hub of companies based in the Silicon Valley, the plant-based meat industry has focused much of its marketing on its futuristic-sounding "food tech" origin story. But as it turns out, the...
View ArticleBTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City...
View ArticleBrave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights...
View ArticleAI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches...
Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its...
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