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Beyond the Flight: CMO Alicia Tillman on Reinventing Delta’s Brand Experience

Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and innovation,...

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Love Wellness Is Getting to the Root of Women’s Health

When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo...

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Sustainability Is More Than a Big Leafy Green Picture

As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is because the...

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Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront

After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the...

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Google Delays Cookie Deprecation For The Third Time

Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has...

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Under the Hood of Tesla’s Fleeting Foray Into Advertising

As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors...

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A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad

There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a...

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David Yurman Names PHD Global Media Agency of Record

The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the...

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Buyers Are Wasting Money on Alt IDs While Cookies Still Persist

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher...

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Commerce Can No Longer Be Where Creative Goes to Die

Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every...

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Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad

Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in...

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Meta’s Ad Business Is Still Surging As Headcount Ticks Upward

Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark...

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Meta More Than Doubled Revenue From Its AI-Powered Ad Tool

Artificial intelligence continues to drive Meta's yearlong recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, CEO Mark Zuckerberg said during the...

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Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’

French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of...

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Consumer Relationships Aren’t Built on Financial Incentives

One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is...

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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are...

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Digital Video Ad Spend Will Exceed Linear for the First Time

When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's...

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Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad

Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for...

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WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio

Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience...

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How The Sports Bra Sold Its Game Plan to the World

Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place...

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