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Adweek Podcast: Building an Agency Culture Where Creativity Can Thrive

How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage,...

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Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids

It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the "if you can't beat 'em, join 'em" motto to heart...

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Behind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura

To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin...

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What to Do Next When Your Brand Gets Surprise Earned Media

Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a...

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King Charles’ Bloody Portrait Shows the Royal Brand Is Stale

Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait...

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Disney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her...

Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However,...

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How the TV Landscape Is About to Change, According to 5 Industry Executives

Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill...

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How Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years

In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five...

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The Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability...

The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160,...

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Pizza Hut Taps Top Marketers From PepsiCo and Taco Bell

Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing...

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Basketball Royalty Toasts the NBA Finals in Stylized New Ad

The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a...

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ID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab

The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for...

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Some Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search...

Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...

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Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments

Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its...

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Exclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite...

Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in...

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Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL...

At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case...

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Retail Media Network Trade-Offs: High Engagement but Low Viewability

Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but...

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Jacques Séguéla, 90, Explains Why He Keeps Pitching as Havas Names Health...

Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of...

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The Ad Strategy Behind Netflix’s NFL Games, According to Ad Sales VP Peter...

Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as...

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Heineken Reenters the Marvel Universe to End a Fight Between Deadpool and...

Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the...

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