Adweek Podcast: Building an Agency Culture Where Creativity Can Thrive
How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage,...
View ArticleWho Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the "if you can't beat 'em, join 'em" motto to heart...
View ArticleBehind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin...
View ArticleWhat to Do Next When Your Brand Gets Surprise Earned Media
Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a...
View ArticleKing Charles’ Bloody Portrait Shows the Royal Brand Is Stale
Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait...
View ArticleDisney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her...
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However,...
View ArticleHow the TV Landscape Is About to Change, According to 5 Industry Executives
Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill...
View ArticleHow Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years
In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five...
View ArticleThe Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability...
The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160,...
View ArticlePizza Hut Taps Top Marketers From PepsiCo and Taco Bell
Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing...
View ArticleBasketball Royalty Toasts the NBA Finals in Stylized New Ad
The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a...
View ArticleID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for...
View ArticleSome Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...
View ArticleWhy WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its...
View ArticleExclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite...
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in...
View ArticleSean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL...
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case...
View ArticleRetail Media Network Trade-Offs: High Engagement but Low Viewability
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but...
View ArticleJacques Séguéla, 90, Explains Why He Keeps Pitching as Havas Names Health...
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of...
View ArticleThe Ad Strategy Behind Netflix’s NFL Games, According to Ad Sales VP Peter...
Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as...
View ArticleHeineken Reenters the Marvel Universe to End a Fight Between Deadpool and...
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the...
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