Live From New York, It’s SNL’s 50th Anniversary Sponsors
Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which...
View ArticleHere Are the Details of the Peacock, Netflix and Apple TV+ Bundle
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the...
View ArticleNeed for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway
Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where...
View ArticleGoogle Expands Advertising Into AI Search Engine
Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new...
View ArticleWe Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google...
View ArticleDan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into...
View ArticleWoodward Throwbacks Reimagines Furniture With Reclaimed Materials
We all appreciate the beauty of furniture that serves a functional purpose while also having a unique story. When furniture is crafted from unconventional materials, it becomes even more intriguing....
View ArticleHow LoanDepot’s Marketing Adapts to Cyclical Changes
In this episode of The Speed of Culture, host Matt Britton sits down with Alec Hanson, chief marketing officer at LoanDepot, to discuss the transformative shifts in the mortgage industry, the evolution...
View ArticleDwyane Wade and Carmelo Anthony Go Inside Out in New Disney Spots
Carmelo Anthony and Dwyane Wade are getting emotional ahead of Inside Out 2. In honor of the June 14 debut of Disney and Pixar's Inside Out 2--and only one week after the House of Mouse's upfront...
View ArticleThe 4 Most Controversial Billboards of 2024 So Far
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters...
View ArticleKimberly-Clark’s New Top Marketer Has a Plan and Money to Spend
Kimberly-Clark's incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company's chief executive, Michael Hsu, was...
View ArticleNetflix Made a Real-Life Squid Game and Other Top Moments From TV Upfront Week
How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential...
View ArticleTikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
TikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that make it quicker and easier...
View ArticleCorona Leans Into Latinx Roots With Bilingual Ads Starring Pedro Pascal
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots. Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina"...
View ArticleNo More Networks and Streamers. In 2024, There’s Only CTV
At this year's TV upfronts, one of the leading players in streaming opened its event with a video set inside its app's instantly recognizable user interface. One after another, familiar TV characters...
View Article4 Ways Consumer Brands Can Break Up With Plastics
We've grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf--and, perhaps inspired by politics, because the one who...
View ArticleNFL and WNBA Fans Want More for Their Data Than Dumb Ads
As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports...
View Article12 Industry Leaders Highlight Tips for How Agencies Can Better Service Clients
Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the...
View ArticleMinute Media Refines Portfolio to Rebuild Sports Illustrated
Sports media company Minute Media--owner of The Players' Tribune, FanSided and 90min--is making several changes to its portfolio designed to streamline its assets and rebuild Sports Illustrated after...
View ArticleApple’s Creativity Lauded With D&AD Black Pencil Win Despite Recent Ad Backlash
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of...
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