Sportswear Brand On Chronicles a Refugee’s Extraordinary Path to the Olympics
Last year, Swiss sportswear brand On chronicled the remarkable journey of long-distance runner Dominic Lokinyomo Lobalu as the South Sudanese refugee sought to race for his adopted country,...
View ArticleSmokey Bear Celebrates 80th Birthday With Influencers and a Look Back
Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den...
View ArticleNetflix House Is Built on Brand Innovation and Cultural Cachet
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself...
View ArticleHow Worldwide Partners Gives Indie Agencies an Edge and a Global Presence
Four years ago, Brazilian agency Propeg became a global agency. The 58-year-old independent agency was already a success in Brazil, but it wanted a reach beyond Brazilian borders. In 2020, Worldwide...
View ArticlePublishers Are Redoubling Their Presence on Reddit As the Platform Rises in...
Last September, in an initiative called the Helpful Content Update, Google made many changes to the algorithm that powers its search results. Despite its innocuous name, the update dramatically...
View ArticleThe Tech Industry Remembers Susan Wojcicki, Former YouTube CEO, After Her...
Susan Wojcicki, former YouTube CEO and prominent tech leader, died at 56 after two years of living with non-small cell lung cancer. "It is with profound sadness that I share the news of Susan Wojcicki...
View ArticleThe Greatest Hits of Raja Rajamannar, CMO of Mastercard
Welcome to this special greatest hits episode of the Marketing Vanguard podcast. It's a pleasure to welcome Raja Rajamannar, Mastercard's chief marketing and communications officer and founding...
View ArticleExclusive: NFL Voting Campaign Expands the Playbook for Hispanic Fans
Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a special day to acknowledge them. So when the NFL and the NFL Players Association decided to...
View ArticleHow Retailers Are Preparing for Cash-Strapped Holiday Shoppers
The biggest challenge for retailers this holiday season will be chasing cash-strapped shoppers. The consistent uptick in prices for everything from groceries to fast food could also hit retailers, who...
View ArticleAd Net Zero Will Take Over GARM’s Sustainable Media Work
Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media...
View ArticleThe Olympic-sized Consumer Behavioral Shift We Should Talk About
Every Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn't know about winning gold, and generally get worked up at a perfect...
View ArticleNickelodeon CMO Sabrina Caluori Reportedly Exits Paramount
Another executive is reportedly exiting Paramount. Today, Sabrina Caluori, evp, kids and family marketing at Paramount+ and CMO, Nickelodeon, announced she's exiting the company in a memo to staff...
View ArticleIn-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers'...
View ArticleDriving Brand Relevance With Melody Lee, CMO of Mercedes-Benz USA
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney connects with Melody Lee, CMO of Mercedes-Benz USA, where she oversees brand positioning, marketing...
View ArticleMajor League Baseball Picks TelevisaUnivision for Multi-Year Media Deal
Major League Baseball tweaked its broadcast lineup yet again this season by announcing a multi-year partnership with TelevisaUnivision. After moving its Sunday Leadoff broadcasts from NBC to Roku in...
View ArticleExclusive: Taylor Swift and Bud Light Among the 5 Players Powering NFL Ad Blitz
When the NFL has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties on its team, it's hard for the league or its advertisers to lose. Each year, television data and research...
View ArticleNominations Are Open for ADWEEK’s 2024 Agency of the Year
ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies...
View ArticleWalmart’s Global Ad Business Grew 26% in Q2
Walmart's ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025...
View ArticleDisney Snags Adam Smith as Chief Product and Technology Officer
Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. Smith will start at Disney on Sept. 3 and will jointly report to Disney...
View ArticleEffie Case Study: How Microsoft Helped Guide a Handwritten Language Into the...
More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of...
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