Tech for Good: Using AI to Relieve Chief Household Officers’ Cognitive Load
In today's workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or will it replace human beings? What if it did both? And for the greater good?...
View ArticleGoogle Says Bonjour to Netflix With Emily in Paris Partnership
Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind Shop with Google partnership featuring Emily in Paris. The partnership will...
View ArticleDove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign
Dove, continuing its quest to bust stigmas, tackles the beauty industry's youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A...
View ArticleBinge or Weekly? Here’s the Best Way for Streamers to Release Shows
To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or...
View ArticleGuinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced...
View ArticleCondé Nast Names Elizabeth Herbst-Brady as Its New Chief Revenue Officer
Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue...
View ArticleChanning Dungey to Lead WBD’s US Networks as Kathleen Finch Retires
Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros....
View ArticleSun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites
Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...
View ArticleFubo Wins Injunction Against Venu Sports Streaming Venture
In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for...
View ArticleParis Was a Marketing Warmup for Los Angeles Olympics and World Cup
Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were...
View ArticleThe Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032,...
View ArticleHow Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning...
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business....
View ArticleThese 10 Advertisers Won the Olympics for TV and Streaming
The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue...
View Article5 Lessons the Media Learned From the King of Daytime Talk Phil Donahue
Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole city of Dayton came to a halt." It was 1968, and WLWD's The Phil Donahue Show was...
View ArticleNetflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it...
View Article3 Things Marketers Must Consider When Entering the Political Chat
In less than 100 days, Americans will be headed to the polls to vote for either Vice President Kamala Harris or former President Donald Trump as the next president of the United States. The last 100...
View ArticleNetflix Closes Upfront With 150% Growth in Ad Sales Commitments
That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We...
View ArticleHow Samsung’s Sarah Larsen Is Transforming Consumer Electronics
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her...
View ArticleRethink New York Elevates Tara Lawall to Partner and CCO
Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will...
View ArticleSnoop Dogg and Solo Stove Reunite in Even Blunter Campaign
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of...
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