Havas Veteran Returns as Chief Strategy Officer for North America
Today, Havas welcomed back Tim Maleeny as chief strategy officer for North America. Maleeny will work out of the agency's New York office and will also serve as president of Havas New York and...
View ArticleHow Greenpeace Used Minecraft to Stop Illegal Logging in Europe’s Last...
There's a kind of life within forests that you can feel only when you've stopped to pay attention. We're not talking about animals; we mean the trees themselves, which are even able to communicate...
View ArticleWPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops
WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened...
View ArticleWhy Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting...
"First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but...
View Article4 Ways to Apply Data Science to Social Media Marketing in 2018
Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its...
View ArticleStar-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The...
View ArticleDiesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in...
Last fall, Diesel gave us "Go With the Flaw," a gritty, glamorous celebration of ugliness, created by Publicis Italy and directed by Fran?ois Rousselet. Now, the second installation of the campaign,...
View ArticleHow Brands From Subway to Maserati Are Using Instagram Effectively
The fact that the word "porn" is associated with so many innocent photo categories on Instagram (#shoeporn, #foodporn, #travelporn) speaks to the power of pictures and their ability to allow our minds...
View ArticleTwitter COO Anthony Noto Is Leaving to Become Chief Executive at SoFi
Twitter chief operating officer Anthony Noto is leaving the company to become CEO of SoFi. Today, SoFi, a financial services company, announced the news in a statement, citing Noto's "deep...
View ArticleSamsung Flips the Script on ‘Can Do’ Advertising for an App That Keeps You...
"Can do" spirit can only take you so far. Especially if you're falling asleep behind the wheel--which can, of course, cost you your life and endanger others. No matter how strong, bright or wakeful you...
View ArticleTumblr: Here’s How to Change Your Username in the Mobile App
Tumblr recently introduced the ability for users to change their username within the Tumblr mobile application. Formerly, this could only be done on Tumblr's website. Our guide will show you how this...
View ArticleTranslation Names New Chief Strategy Officer as Well as New Head of Talent
Translation, which describes itself as a full-service communications agency, today announced it hired Daniel Cherry III to be its new chief strategy officer. He formerly served as the chief marketing...
View Article7 Ways That Paramount Network Is Launching With a Bang, Including Reduced Ad...
Launching a new network has always been tough, but it would seem near-possible in the Peak TV world, as broadcast and cable networks struggle to keep audiences from migrating to ad-free options like...
View ArticleMarvel Tops DC at the Box Office Because Fans Emotionally Connect With Its...
Comic book franchises are making their way to screens big and small now more than ever before, with Disney's Marvel leading the way. According to a study done by automated market research tech provider...
View ArticleBurger King Deviously Explains Net Neutrality by Making People Wait Longer...
On the heels of its brilliant anti-bullying spot last year, Burger King has found another cause it can get behind, and promote with a clever in-store stunt--net neutrality. In December, you'll recall,...
View ArticleKeanu Reeves Puts His Dreams on the Internet in This 15-Second Squarespace...
Last week, Squarespace announced that Keanu Reeves would star in the company's 30-second Super Bowl spot. In a new 15-second teaser for the ad, Reeves has gone out to the desert to reflect and build...
View ArticleAd-Tech Exec Joins Percolate as CEO to Ramp Up Company’s Enterprise Work
Seven-year-old content marketing firm Percolate is growing up. The company is bringing on digital marketing vet Randy Wootton as CEO to help ramp up the business to attract a different clientele,...
View Article5 Trends That Will Shape Social Media in 2018
There's no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and...
View ArticleUber Shines a Light on Its Most-Complimented Drivers in Series of Long-Form Ads
Uber is beginning 2018 by focusing more on celebrating its drivers, beginning with a pair of documentary-style spots--timed to National Compliment Day today--profiling two drivers who've gotten some of...
View ArticleMissy Elliot and Morgan Freeman Will Battle a Busta Rhymes-Peter Dinklage Duo...
PepsiCo's Super Bowl LII ad for Mountain Dew and Doritos just got a lot more epic. The snacks and beverage company announced today that hip-hop legends Missy Elliot and Busta Rhymes will appear in the...
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