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Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America
Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none. And that's why a...
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Ad of the Day: Check Out Geico's First Spots in a While Not Made by The...
Geico is out with its first commercials that aren't from The Martin Agency in a good long while, but they do continue the brand's tradition of absurd, offbeat humor. Four 15-second spots, created by...
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Ad of the Day: Sea Monster Terrorizes Golf Course in Geico's New 'It's What...
If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what you do. Geico and The Martin...
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Ad of the Day: A Star Is Born in This Adorable 'Tiny Dancer' Spot From John...
Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate...
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Man Who Hates Seeing So Many Geico Ads Stuffs 300 of Them Into One...
Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not among the...
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Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance
Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico. A 30-second "Flextacular" spot presents two dead-eyed...
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Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the...
Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, really...
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Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to...
Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, though, needed...
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This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You're...
Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to get hit by a car or bus. Since Thailand's LMG Insurance...
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Flo? Whoa! Progressive's Icon Swaps Her Apron for Attitude in Motorcycle...
Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed...
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Can Michael J. Fox Help This New Insurance Company Thrive With a Focus on...
Do you view insurance companies as soulless corporate monoliths powered by greed and shamefully disconnected from the customers they serve? Yeah, that's what a lot of us believe. And Sonnet, an online...
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The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos...
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or...
View ArticleThese Hilarious Faux Gym Ads Are Actually TV Promos
Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week, but not because fitness brands are suddenly...
View ArticleJohn Malkovich’s Ad for Sunday’s Patriots-Jaguars Game Was a Little Meta...
At least, that's the amusing conceit of the meta four-minute ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he's supposedly been asked to deliver as an...
View ArticleSocial Media Posts Don’t Matter
Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they're buying. Unfortunately for marketers, the vast majority of...
View ArticleApple Turns Muhammad Ali’s ‘I Am the Greatest’ Into an Empowerment Manifesto...
I am the greatest! Apple continues its "Shot on iPhone" campaign with "Selfies on iPhone X," an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the...
View ArticleHelp Get Los Angeles Off Microsoft Paint, the City Begs in Hilarious...
By now, you've probably already seen the City of Los Angeles' stunning social media call for a graphic designer. Rarely have we seen a need so eloquently illustrated. Government bodies can be among the...
View ArticlePublicis Hires R/GA’s Nick Law as Its New Global Chief Creative Officer
Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will...
View ArticleIndie Film Studio Global Road Taps MullenLowe Mediahub as Agency of Record
Global Road Entertainment, the recently launched independent theatrical and TV studio (formed by Tang Media Partners), has chosen MullenLowe Mediahub as its media agency of record. The shop will handle...
View Article5 Lessons Algorithms Must Learn From Journalism
As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like "Don't...
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