Inside the Rise and Fall of ‘Christmas in July’ Sales
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for...
View ArticleThis New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista...
View ArticleAgency Apologizes for Promoting Burgers on Twitter With an Image of a...
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client...
View ArticleWalmart and Amazon Expand Grocery Delivery
In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the...
View ArticleThis Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other...
Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after...
View ArticleFake Love’s Lead Creative Technologist on the Power of Combining Art and Tech
When Jasmin Rubinovitz isn't at work, you might find her playing with mud. Rubinovitz spent her undergraduate years studying computer science and ceramic design. There, she came to an epiphany--the...
View ArticleEcommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...
View ArticlePeterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and...
View ArticleHBO’s Programming Chief Says New Owner AT&T Won’t ‘Dilute’ His Network’s Brand
As HBO programming president Casey Bloys kicked off the Television Critics Association's summer press tour, he had one message for reporters: No, new parent company AT&T won't be watering down his...
View ArticleQ&A: ‘Rise of the Robots’ Author on AI’s Talent Crunch and the Future of Work
It may take some major technological breakthroughs before robots are able to think creatively or handle complex human interactions. But futurist Martin Ford, author of the New York Times bestseller...
View ArticleRapidly Growing Essentia Water Begins Agency Review of Creative and Strategy...
Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is currently...
View ArticleP&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe's Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients,...
View ArticleCasper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home...
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on...
View ArticleQ&A: Hearst Magazines’ New President Troy Young On What Print Means to the...
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital...
View ArticleA Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These...
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country....
View ArticleOnline Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of...
View ArticleCanadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside...
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige...
View ArticleFacebook Watch Will Only Order a Show If It Meets This Standard
It's been almost a year since Facebook first rolled out its inaugural programming slate for Watch. Since then, Facebook execs said at the Television Critics Association's summer press tour in L.A.,...
View ArticleBarefoot Continues Its Legacy of LGBTQ Activism With a Documentary at Outfest...
The documentary "One Stride: Chosen Family" premiered last weekend at Outfest Film Festival in Los Angeles. Among the story's narrators is 27-year-old actress Mj Rodriguez, who plays Blanca in the FX...
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