Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’
Digital agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State...
View ArticleAmazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as...
View ArticleA Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticleHow an Apple Vet Ended Up Starting Verizon’s In-House Shop
For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb. "I worked up the ranks in a...
View ArticleBerlin-Based Design Agency Edenspiekermann Brings a European Approach to the...
Creative design shop Edenspiekermann of Berlin has spent the past two years importing its Euro-design vibe to America via its U.S. headquarters in Los Angeles and offices in San Francisco and Chicago....
View ArticleArtificial Influencers Are Attracting the Attention of Brands
Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She's...
View Article4 Major Changes Up Next for the Newsroom
The core of the news business can be so intense and dynamic that it leaves little room for innovation. That's why the ecosystem of the newsroom--and the journalists within it--is often last to...
View ArticleThis Study Shows Holding Companies Will Lose Market Share Until They Become...
Forrester Research last week released a new report, "Agency Holding Companies Need A Brave New Business Model," which concludes that agencies and holding companies need to adapt to meet the evolving...
View ArticleGoogle, Ogilvy and the Unstereotype Alliance Create ‘Lioness’ App to Unite Ad...
Ogilvy, Google and the UN Women's Unstereotype Alliance have joined forces to show how technology can be used to unite advertising's female professionals worldwide, with the hopes that it will then...
View ArticleHere’s What Consumers Hate Most About Your Emails
Half of U.S. consumers in a recent survey said their preferred channel for contact from brands is email--but there's a lot they don't like about it. Adobe's 2018 Consumer Email Survey found that email...
View ArticleCondé Nast Gives Unduplicated Look at Readers Across Print, Social and Digital
Cond? Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social. The measurement offers a more transparent look at the audience for each...
View ArticleYouTube: Here’s How to Remove a Video From Your Watch History
If you accidentally click on a YouTube video you weren't really interested in, there's a chance YouTube may start recommending similar content for you to watch. However, you also have the option to...
View ArticleR/GA Names New Managing Director in New York
R/GA has a new managing director in the agency network's largest office. R/GA promoted Robin Forbes to managing director in New York, tasking him with partnering with the agency's senior leadership...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
View ArticleIf You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleMondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to...
For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals...
View ArticleANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early...
Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a "friend of the court" brief imploring the United States Supreme Court to take up a...
View ArticleLand O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old...
Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running--a daughter. At least according to Land O'Lakes'...
View ArticleWhy Facebook Is Reducing Advertisers’ Targeting Capabilities
Facebook is reducing the targeting capabilities available to advertisers on the social network by 5,000 in hopes of curtailing discriminatory practices. The move comes amid a hail of public criticism...
View ArticleHappy Holiday… Planning: Top Tips for Creating Your Holiday Influencer Campaign
While it may seem crazy to think about Christmas when it's 90 degrees out, now is the time for brands to put together their holiday-related marketing campaigns. According to eMarketer, more than 50...
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