Gen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleThe Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An...
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
View ArticleSnapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas
Snapchat looks like it's turning into a sneakerhead's new favorite ecommerce store. The company partnered with Adidas and Darkstore to pre-release a new style of the Falcon W shoe on Aug. 21. However,...
View Article5 Tips for Winning Over Social Media Clients
Few industries are more competitive at the moment than social media marketing. Agencies are popping up left and right, and it's often difficult for newer ones to generate enough business to keep the...
View Article’90s Kids Can Soon Stream Their Favorite Nickelodeon Shows for $5.99 a Month
Your favorite Nickelodeon childhood shows from the '90s will soon be streamable. Video aggregation platform VRV is partnering with Nickelodeon to put a rotation of popular '90s shows on the platform...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, August 2018
For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this fourth installment of "YouTube Trends of the Moment for Savvy Advertisers," Earnest...
View ArticleHere’s Why Wednesday Might Be the Best Night for TV Advertising
Audiences watch TV on Sundays more than any night of the week, but Wednesday offers the best return on investment for TV advertisers. Thanks to a combination of ad pricing, better consumer attention...
View ArticleWhatsApp: Here’s How to Turn Off Read Receipts
Did you know that WhatsApp allows you to turn off read receipts so that other users won't know when you've read their messages? Our guide will show you how this is done. Note: These screenshots were...
View ArticleThis Wonderfully Shot Ad Celebrates the Power of Imagination (and Crazy-Fast...
Whether you spent your youth playing video games in the '80s, '90s or even more recently, one thing that's consistent is that you never remember what, by modern standards, were chunky pixels and muddy...
View ArticleThe NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO
The NFL is adding to its team, announcing Mark Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc. (the video game holding company behind...
View ArticleHow to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos
Over the last 20 years, one of the constants that I observed in my work with major retailers to establish customer loyalty is a consistent five- to seven-point decline in customer satisfaction...
View ArticleHBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already...
HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the...
View ArticleAs Domino’s Expands Its Pothole Paving to All 50 States, Here’s How to Bring...
When Domino's unveiled its "Paving for Pizza" campaign in June, the project dreamed up by agency CP+B had a budget of $100,000--enough to fix potholes in 20 towns. Once media coverage and social media...
View ArticleAd Buyers Now Have Access to Viewing Data Up to One Day After a Show Is Recorded
Third-party processors are now privy to the shows you watch after you record them. In addition to capturing information from households and people who watch live programming, Nielsen's live-plus-1 data...
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