Ad of the Day: Geico
Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it launches yet...
View ArticleBaby Thinks Geico Ad With Dikembe Mutombo Is the Most Hilarious Thing Ever
They say celebrity endorsements are a questionable investment, but as you can see below, they can be staggeringly successful—if the celebrity is Dikembe Mutombo and the target market is this...
View ArticleFarmers Insurance Freshens Its Logo, Keeping Sunrise and Shield
Fifty-five years is a good run for any corporate logo, but now Farmers Insurance is replacing its old mark with a new one—keeping several of the original design elements but giving it a sleeker, more...
View ArticleSaving on Insurance in England Will Make You Want to Run With the Cats
Call out the cat herders! A bunch of kitties stampede down the streets of Croydon, England, in Mother's new spot for MoneySuperMarket. "Bill here just saved £304 on his car insurance at...
View ArticleUm, What Exactly Is Brian the Robot Interrupting Here?
Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable...
View ArticleFlo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little...
Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of dozens of...
View ArticleAd of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm
DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on a plane....
View ArticleAd of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots
I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking...
View ArticleAd of the Day: Geico's Camel Is Back, and Obsessed With a Different Day
Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a caveman or a pig....
View ArticleSubmarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt
Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an...
View ArticleState Farm's Chaos Robot Now Stomps Right Up to Your Smartphone
State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS in your...
View ArticleZoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot
Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from Translation starring...
View ArticleHow Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby
IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to date,...
View ArticleEsurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in...
Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The...
View ArticleProgressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With...
Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole Facebook Look...
View ArticleAd of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
View ArticleAllstate's Mayhem Is Fiddling With Vine While Brackets Burn
Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership with...
View ArticleHave Another Good Cry With Thai Life Insurance's Latest Beautiful,...
They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking,...
View ArticleAd of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed
Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and a new...
View ArticleNothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance
One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil....
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