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Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final
Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't have is a black cat. Why listen to...
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Self-Driving Car Wreaks Havoc, but Not for the Reasons You Think, in...
Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a knack for...
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Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story...
Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots...
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Study: Display Ads Trump TV at Brand Awareness for Insurers
Update:The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising...
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Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm
The State Farm-meister wants to pump … you up! The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin Nealon and Dana...
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Who Do You Live For? MetLife Asked People on the Street, and the Results Are...
MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live for their spouses,...
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Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub...
This lunatic British ad admits dealing with life insurance can be "a bit of a nightmare." How much of a nightmare? It feels like having your nice bubble bath interrupted by a screaming pig-faced beast...
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State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot
Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we follow a young man from his...
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Ad of the Day: It's Hump Day All Over Again in Geico's New Commercial
Spoofing your own ads. It's what you do. The Martin Agency's work for Geico has often been hilariously self-aware. The whole "So easy, a caveman can do it" thing was advertising about advertising. And...
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Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game
Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game on Feb. 1 in...
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Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun...
Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh...
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State Farm Offices Sure Are Weird With the Teleporting Agents Constantly...
State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis by singing the famous jingle:...
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Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very...
UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star: Oh, we #sorta forgot to mention ... we've got another ad during...
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10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super...
Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty accurate...
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Travelers Hires a New Lead Creative Agency
Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not had a...
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Ad of the Day: MetLife's Doting Dad Is Also a Liar in This Ad With a...
The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form with this spot—a...
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Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable
Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged. But that...
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Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You...
It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos are popular on...
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This Dutch Insurance Ad Has a Hilariously Skeptical Take on Smart Homes
A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal Beheer. The...
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Young CEOs Open Up About Their Failures
In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay. Along the way, Hiscox, a...
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